The best articles of the year 2022

Unsurprisingly, the year 2022 is drawing to a close, giving us the opportunity to distill for you the best content and articles you've enjoyed the most. Between e-commerce, products, PIM, customer portals and B2B digital catalogs, the subjects are diverse but all have at least one thing in common: PIM.

How to build the product repository that accelerates your sales?

Regardless of your industry, product catalogs are constantly evolving, and consequently so are the number of products and data related to them. Taking care of your product repository is therefore crucial to optimize efforts and control product information throughout the product's life cycle. The product repository must be built with the appropriate tools to facilitate data management and use.

How to create a perfect lookbook?

A veritable reference base for your products, the lookbook rhythms and vibrates with the changing seasons and collections, whether in fashion, home furnishings, accessories...etc. Essential for showcasing your products according to various themes and trends, lookbooks are nevertheless subject to universal constraints such as cost, deadlines, quality and flexibility. So how do you create a lookbook from PIM and automate its production to gain in efficiency and time?

How did Blissim develop its omnichannel strategy?

A symbol of French success in the cosmetics industry, and a pioneer in the box market, the Blissim brand has established itself as a reference in terms of online pure player. Making the phygital a pillar in its development strategy and a real enrichment of its customer experience, Blissim's story is a perfect example of a well executed omnichannel strategy that pays off.

How to make a perfect product sheet for your e-commerce?

As a key element in the purchasing process, the product sheet must be perfect. Consumers are constantly looking for more and more precise and transparent information: origins of raw materials, manufacturing process..., so how can you guarantee the quality of your product sheets? What software should you use to create your product sheets and what are the best practices to integrate?

Who are the product content managers? What do they do?

Content has become king within companies, and as a result, product content managers are kings and queens. At the crossroads between marketing and product, content managers are key to your e-commerce strategy. With a three-pronged mission, their day-to-day work is greatly facilitated by the use of specific tools such as PIM.

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ERP and PIM : from macro to product vision

Sharing a crucial objective: that of guaranteeing the infallibility of product information,ERP and PIM have now become inseparable for e-tailers wishing to develop a successful omnichannel strategy. The PIM tandem is more than a match for products in terms of efficiency and production, thanks in particular to automation processes.

PIM and MDM: should they be separated?

Once again, data is king at the heart of companies, directly helping them to develop their omnichannel strategy and growth. As a result, data management - customer knowledge, process automation and optimization... are all key points in the rationalization of data. When it comes to tools, there's no shortage, but how do you get the most out of them? How can we make the most of the complementary nature of PIM and MDM?

From PLM to PIM : mastering your end-to-end product lifecycle

PLM(Product Lifecycle Management) and PIM have the same objectives: to make your products a reliable source of business. The PIM combination enables efficient management of your products, from creation to distribution, improving the customer journey and the brand experience, thanks to perfect control of the product information supply chain. Used in the right way, this pairing then enables companies to considerably reduce Time to Market across all product life phases. How can PLM and PIM be combined to best effect? How can they best be used to gain total control over your products?

Create the ideal dashboard to monitor the creation of product content

For every new product, there's a corresponding piece of content, which will be referenced in your product catalog and distributed via your channels... and which must be reliable and of the highest quality. Inexorably, the creation of this content involves many different teams, requiring fluid, efficient workflows to enrich the content produced. This is precisely where the dashboard comes into play: enabling you to optimize the production of the content in question, so as to master the product data. How can PIM help you in this direction, by creating the ideal dashboard?

E-commerce & Agec law; what does it change for you?

From January 1, 2023, the Agec law comes into force. Are you an e-tailer with annual sales in excess of €50 million, selling at least 25,000 products a year on the French market? If so, you're directly concerned by the implementation of this law. What are the penalties for non-compliance? How can PIM help you comply quickly?

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