
Infographic: the meaning of PIM

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And if you'd like to find out more about the functional richness of PIM, its possibilities, its many other functions and the benefits it brings to businesses, you can consult the PIM 2024 guide.
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The infographic "What is PIM ?" defines Product Information Management as a strategic tool for centralizing, structuring and distributing all product data across all channels (website, marketplace, print, point of sale).
It illustrates key functionalities: attribute modeling, enrichment workflows, multi-channel publishing, rights management, quality dashboards and API integration. Over 300 brands, including Groupe Rocher and Mitsubishi Electric, use this solution to orchestrate their product operations.
In short, the PIM is presented as the backbone of the digital ecosystem, guaranteeing the reliability, speed and consistency of information, even in complex environments.