Ibexa Connect: a new era in business process automation

As the pace of digital transformation accelerates, automation is becoming a key lever for companies seeking to improve performance. A recent study reveals that 80% of them plan to increase their investment in this area by the end of the year, with the aim of reducing processing costs by 30% and improving inter-departmental collaboration by 45%.

Against this backdrop, Ibexa Connect is a concrete response to the growing need to integrate and orchestrate business flows. Integrated into the Ibexa ecosystem, the platform makes it easy to create automation scenarios, without the need for advanced technical skills.

This article offers a complete overview of the solution: its main features, its advantages, the questions it raises, and the steps to follow to get the most out of it.

Why is Ibexa launching its own automation platform?

Automation plays a central role in the digital strategy of modern companies. Not only does it save time on repetitive tasks, it also makes data exchange more reliable, avoids human error and boosts team productivity. It also plays a key role in connectivity between the various tools used by marketing, sales, IT and e-commerce departments.

Until now, Ibexa customers had to turn to third-party solutions such as Make or Zapier to orchestrate these flows. While these tools are powerful, they have certain limitations in an Ibexa environment: integration complexity, external dependency, difficulty in maintaining functional consistency and lack of connectors truly optimized for the DXP platform.

With Ibexa Connect, the brand offers a natively integrated automation solution, designed to streamline exchanges between Ibexa modules and other business solutions. The aim is clear: to reduce technical friction, centralize automation management and enable each user, whatever their profile, to rapidly design their own scenarios. This approach is in line with Ibexa's determination to offer an ever more complete, modular and high-performance DXP.

A platform designed for compatibility and migration

One of Ibexa Connect's strengths lies in its ability to ease the transition for users already familiar with Make, a widely used automation platform. 

Thanks to a scenario export/import function, existing automation systems can be quickly migrated to Ibexa Connect, without having to start from scratch. This technological bridge preserves the work already done, while taking advantage of Ibexa's native environment.

This compatibility is particularly appreciated by customers who have invested time and resources in creating specific workflows. It offers them functional continuity and reduces the resistance to change often associated with the adoption of a new tool.

For technical partners, this approach represents a double advantage: it reduces friction during migration projects and optimizes deployment times. It also makes it easier to support customers as they move up the value chain, by ensuring a smooth and secure switchover. By integrating this logic of compatibility right from the design stage, Ibexa Connect demonstrates a genuine desire to align itself with existing uses, while paving the way for more integrated, high-performance automation.

Key features and positioning

An interface designed for all profiles

Ibexa Connect has been designed to make automation accessible to as many people as possible, including non-technical users. 

Its no-code / low-code interface makes it easy to create automation scenarios, via an intuitive visual editor. No development skills are required: users can assemble blocks of actions and conditions to automate repetitive or complex tasks in a matter of minutes.

Native integration into the Ibexa ecosystem

Unlike Make, Ibexa Connect stands out for its direct integration with the Ibexa DXP. This means simplified access via Ibexa credentials and seamless connection to native modules (content management, personalization, PIM, etc.). This approach reduces the friction associated with adding third-party platforms, and promotes a unified experience for users.

Ibexa Connect also provides access to a library of connectors designed specifically for the Ibexa ecosystem, including integrations with the market's leading CRM, ERP and e-commerce solutions.

How does Ibexa Connect work in practice?

Possible scenarios include :

• automatic synchronization between CRM and the content platform,
• the creation of alerts in the event of flow malfunctions,
•  enrichment of product sheets with external data,
• or the automatic update of translated content.

These automations save significant time and reinforce data consistency across all channels.

A new way to automate

With Ibexa Connect, Ibexa offers much more than a simple automation tool: it's a genuine gateway between business systems, designed to meet the challenges of agility, productivity and data consistency. Thanks to an intuitive interface, native integration with Ibexa DXP and compatibility with Make scenarios, the platform makes it easy to orchestrate workflows without in-depth technical expertise.