Why deploy a global product strategy with PIM?

Present in over 130 countries, with 3 pioneering brands in the cosmetics and skincare sector and producing over 600,000 products a day, the NAOS group is a flagship in its industry. Last week, members of the group's IT department shared their experiences with us during a webinar, the theme of which was: How has the NAOS group deployed its global strategy thanks to PIM (Quable) & DAM (Keepeek)?

NAOS and the group's challenges

The NAOS group owns the Bioderma, Institut Esthederm and Etat Pur brands in the skin care and hygiene sector. With products essentially manufactured in France, the group has deployed 4 websites in more than 50 countries and manages 1000 product references.

Before setting up the PIM & DAM, the NAOS group had no tool to manage its product information, and in the case of DAM, only two out of three brands (Institut Esthederm and Bioderma) had their own platform. This situation created a lack of reliability in product data, whether at PIM or DAM level, as data was scattered all over the place in different Excel files and local servers, and teams didn't necessarily know which file was the latest. Also, staff wasted a lot of time finding the right information, and above all, finding the right, reliable, quality information. Lastly, differences in content remained between the different tools and websites in different countries.

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To summarize, the group was facing a real problem in terms of its digital transformation, the management of assets between the different subsidiaries and the veracity of information related to products (especially the regulatory aspect of product compositions, a crucial point in the cosmetics sector).

"What'sthe point of bringing in a PIM and a DAM? So that everyone has the same level of information at the same time, and to ensure that the group can set up a relevant workflow associated with the implementation of product information", Stéphane Bienaimé, IT and Digital Project Manager at NAOS.

From NAOS to the PIM & DAM couple

The group was aware of its functional and technical needs to manage its product and media information. The idea of equipping itself with a single PIM and DAM pairing for the entire group and its brands quickly emerged, to"move forward with data as a group, so that the brands no longer work in silos", according to Caroline Gudin, Product Owner Digital Assets at NAOS. Following a call for tenders, NAOS chose Quable's PIM and Keepeek's DAM, as this pairing fully met the pre-established specifications and, importantly, the group absolutely needed two platforms capable of managing multi-country andinternational operations, with 40 subsidiary countries, some of which have several languages, like Belgium for example.

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Today, the Quable PIM is used by 250 people, including 150 contributors, to manage 500 product files. With media processing and management carried out upstream by the Keepeek DAM, the PIM enables the group to consolidate all product information and send it to e-commerce sites so that they can be systematically updated worldwide.

The benefits of PIM and DAM

First of all, the NAOS group has gained considerably in efficiency because it has been able to set up internal processes, common to all three brands and with few specificities between the brands. The teams have gained in productivity because the information is now up to date, validated and true, and there is no longer any doubt as to its veracity, reliability and quality.

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"We were able to easily deploy our 4 sites (Ask NAOS, Bioderma, Etat Pur and Esthederm) worldwide in a standardized way thanks to the standardized APIs and connections that the platforms offer," according to Caroline.

Data consistency as a group is very important for NAOS, as it has existed since (only) 2016 and still has some way to go but can do so easily, by creating cohesion via a common tool for all three brands; the PIM & DAM couple.

If you are interested, ask for your free demo!