LEITFADEN
44min
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Fashion & Luxury: Enhancing the Product Experience in the Digital Age with PIM
Digitalization has profoundly transformed the fashion and luxury sector. Long driven by the aura of fashion shows, window displays, and iconic boutiques, it must now respond to new uses: an ultra-connected international clientele seeking seamless experiences, immersive visual content, and strong values such as transparency and ethics.
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73%
Consumers use multiple channels before finalizing their purchase.
20%
luxury goods are sold online
4%
additional spending in-store by an omnichannel customer compared to an offline customer
In this ebook :
- New challenges for product data in fashion and luxury goods: the explosion of touchpoints, the temporary nature of collections, giving meaning to purchases, the importance of visuals and immersive content, consistency between online and offline.
- Why PIM become essential for fashion and luxury brands: centralization of multi-source data, controlled and multilingual omnichannel distribution, enhancement of visual and immersive assets.
- Real-world use cases in fashion and luxury: DIM Brands, Berluti, Lalique, Petit Bateau, Devialet.
- Concrete benefits of PIM fashion and luxury goods: harmonization of brand image, acceleration of international distribution, reduction of time-to-market, management of product variations, optimization of visual rendering.
Highly Rated and recommended
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