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LEITFADEN
44min
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PIM, a strategic ally for digital transformation in Beauty & Cosmetics
The beauty and cosmetics industry is undergoing a profound transformation. Traditional codes (iconic packaging, advertising campaigns, physical stores) are no longer enough to attract today's consumers. Ultra-connected, attentive to product composition, sensitive to sustainability and ethics, they are above all looking for personalized and reliable experiences. In this context, product information goes beyond a simple technical description: it becomes a vehicle for trust, differentiation, and engagement.
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$601 billion
of revenue in 2024
$818 billion
CA projection for 2033
€330 billion
European market estimate
In this ebook :
- New challenges for product data in beauty and cosmetics: complexity of product ranges and formulations, regulatory requirements (INCI, claims), explosion of touchpoints, increased expectations in terms of transparency and sustainability.
- Why PIM become essential for beauty/cosmetics brands: centralization and reliability of multi-source data, controlled omnichannel and multilingual distribution, consistency of information across all channels.
- Concrete use cases in beauty and cosmetics: Gouiran Beauté, NAOS (Bioderma, Institut Esthederm, Etat Pur), Léa Nature.
- Concrete benefits of PIM beauty brands: secure regulatory compliance, accelerated time-to-market, improved team collaboration, and an enriched and consistent customer experience.
Highly Rated and recommended
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