LEITFADEN
44min
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How PIM facilitate Gouiran Beauté's migration to Shopify? [EN]
In the ever-evolving beauty market, providing a seamless and high-performing shopping experience has become essential. To meet this challenge, Gouiran Beauté, a key player in haircare and aesthetics since 1964, undertook a complete redesign of its e-commerce site.
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On the program:
- The role of PIM in e-commerce migration,
- How to make a complex product catalog more reliable,
- The levers of a successful UX/UI redesign,
- Operational gains measured on a daily basis.
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