Back to the list

How the PIM Simplified Gouiran Beauté’s Migration to Shopify [FR]

In the ever-evolving beauty market, providing a seamless and high-performing shopping experience has become essential. To meet this challenge, Gouiran Beauté, a key player in haircare and aesthetics since 1964, undertook a complete redesign of its e-commerce site.

On the program:

  • The role of PIM in e-commerce migration,
  • How to make a complex product catalog more reliable,
  • The levers of a successful UX/UI redesign,
  • Operational gains measured on a daily basis.