PIM in fashion: accelerate your sales and transform your product management
From the fashion house to the multi-brand retailer, the PIM is an essential ally for fashion e-retailers, as it meets multiple challenges and brings benefits. Omnichannel strategy, time-to-market, process fluidity, up-selling: PIM is perfectly adapted to the challenges of the fashion sector. In this ebook, discover how three emblematic brands in the fashion sector (Gemo, BonPoint and HanesBrand) have succeeded in transforming their product management thanks to PIM and in accelerating their sales.
This ebook includes
- Key figures in the fashion sector
- How the PIM centralises product information and optimises collaboration between teams
- The advantages of PIM in reducing time-to-market and boosting sales
- Analysis of success stories of major fashion brands (Bonpoint, Hanes Brands, Gemo)