To meet the challenges of an omnichannel distribution strategy, high volumes and an intense online rhythm, the Jennyfer ready-to-wear brand managed to put its products online in 24 hours, instead of a week previously without PIM.
Founded in 1985, Jennyfer is a French ready-to-wear brand that manufactures and sells its products online, in over 200 boutiques in France and 100 internationally.
With more than 10,000 product references per year, the brand's priority, thanks to PIM Quable, is to get its products online as quickly as possible in order to reduce time-to-market.
Titles, descriptions, images and classifications were not kept up to date, leading to errors and disrupting the brand's communication with its customers.
The information produced required different departments and professions (Purchasing, Photo Studio, Marketing, E-commerce) to work together, and exchanges between them were not fluid.
An activity strongly linked to changes in pace (end-of-year holidays, sales, season launches, capsule collections... etc.) leading to an overload of work during these periods.
The PIM solution has enabled Jennyfer's teams to streamline workflows and collaboration processes, even during peak business periods.
Media transmission is reliable and automated to guarantee optimum quality of product sheets.
PIM requires very little in-house effort, and everything can be easily plugged in. Thanks to workflows, everyone knows what needs to be done, how and when.
No product is missed, and the entire offering is brought to market 7 times faster than before, without PIM.
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A PIM to bring products online at high speed
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