Gémo: A PIM to put products online at high speed
Fashion is a fast-paced industry. To meet the seasonal nature of this business, the men's, women's and children's clothing and footwear brand, Gémo, aimed to get its products online as quickly as possible with quality, reliable and up-to-date product information. Find out how Gémo achieved this goal with PIM.
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The objective of implementing PIM was to create and enrich product information in a seamless way to boost online sales. Prior to this, the brand was experiencing many difficulties such as a certain disparity of data sources: Product data coming from multiple sources (Excel files, ERP, etc.) and processed independently by each department in the company.
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