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Background
Part of the Eram group, Gémo is a footwear and clothing brand that has been operating in France and abroad since 1991, with over 440 stores.
For men, women and children, the brand's products are sold online and in physical outlets, thanks to its 4,000 employees, who totaled sales of 840 million euros in 2019.
The implementation of PIM has enabled Gémo to seamlessly create and enrich product information to boost online sales.
The issues
Lack of capitalization of product marketing data
The tools in place (Back and Front) don 't allow content to be contributed and distributed to the various sales channels or internally.
No media management tool
Lack of a solution to create, manage and enrich product data and the media library (photos, videos, technical data sheets, etc.) in a consistent way for the various business lines.
Slower international expansion
No tools for multilingual translation of content, and autonomous access for distributors and in-house teams, preventing the sharing and dissemination of product information.
Solutions from PIM Quable
The PIM solution has enabled Gémo's teams to create and enrich product data and information with the aim of boosting online sales.
Reliable, up-to-date information
Create and enrich product information, seamlessly, to bring more information to consumers and improve the customer experience.
Coping with the pace of business
Smooth out the workload (product information enrichment activities) for teams linked to the continuous renewal of the product catalog, due to the frantic pace of fashion-related activity.
Preparing for international deployment
Thanks to the translation of product data sheets directly from the PIM and automated integration with the Proximis tool, new products can be put online at high speed.
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PIM as the nerve center of the marketing organization
Highly Rated and recommended
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