Ze Rules: automate your product data management in Quable PIM

Managing reliable, consistent and up-to-date product data is a constant challenge for omnichannel companies. 

To take automation and data quality even further, Zento, a long-standing Quable partner, has launched Ze Rules: a Quable App designed to simplify and increase the reliability of day-to-day product information management.

‍

A solid partnership for performance

Quable, a French PIM (Product Information Management) and DAM (Digital Asset Management) solution, enables brands to centralize, enrich and distribute their product data across all channels. Thanks to its cloud-native technology and collaborative interface, Quable is an agile and intuitive tool for accelerating time-to-market and guaranteeing a consistent product experience.

Zento, the leading integrator of Quable PIM in France, has been supporting emblematic brands such as Léa Nature, Petit Bateau and Mitsubishi Electric for several years in their projects to enhance and disseminate product data. Drawing on this experience, Zento has designed Ze Rules, an exclusive extension that enhances Quable PIM 's native capabilities with an automated rules engine.

‍

Ze Rules: an intelligent rules engine integrated into Quable

Accessible directly from the PIM interface, Ze Rules gives administrators greater control over their data through the creation of conditional rules. These rules automate precise actions according to defined conditions: calculations, transformations, content creation, format corrections, and much more.

Thanks to its intuitive interface, Ze Rules simplifies the day-to-day work of PIM teams by enabling them to :

• Define execution conditions (documents concerned, triggers, frequency) ;
• Configure actions to be performed (calculations, updates, automatic creations, etc.) ;
• Program the rules over time for regular, reliable treatments.

This rules engine goes far beyond calculated fields: it enables intelligent data automation, guaranteeing time savings, consistency and reliability.

‍

Concrete uses for a more dynamic PIM

Ze Rules multiplies automation possibilities within Quable. Among the many use cases observed among Zento customers :

• Automate calculations between attributes (unit price, weight, ratios, etc.) to make product sheets more reliable and reduce manual errors.
• Transform or standardize data: EAN code formats, upper/lower case, units of measurement, etc., to guarantee consistent information across all channels.
• Generate content automatically from existing attributes (labels, references, descriptions), ideal for new product launches.
• Complete missing fields by cross-referencing data already entered, to limit repetitive contributions.
• Create links between products to enrich navigation and activate cross-sell or upsell strategies directly in the PIM.

With Ze Rules, administrators can transform their PIM into a real lever of automation, serving the quality and consistency of product information.

‍

Benefits for your Quable ecosystem

Adopting Ze Rules means equipping your Quable PIM with a powerful, scalable automation engine. The benefits are immediate:

• Enhanced data quality, thanks to automatic homogenization and validation;
• Significant time savings for contributors, who are freed from repetitive manual tasks;
• Reduce human error and make product data more reliable over the long term;
• Simplified contribution, with predefined rules and a clear interface;
• Accelerated publication processes, guaranteeing smooth, omnichannel distribution of product data sheets.

In short, Ze Rules enables you to move from reactive data management to proactive, automated governance, while remaining perfectly integrated with the Quable environment.

‍

Simple, adaptable integration

Compatible with all Quable instances, whether under construction or already in production, Ze Rules adapts to any data model and any business context. Zento's teams install, configure and customize the application according to the specific needs of each organization. Thanks to the Quable API, the application can be easily integrated into any existing digital ecosystem.