8
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Customer
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GUIDE
44min
Jennyfer adopts PIM from Quable: the making of the project
Contents
The ready-to-wear brand Jennyfer finalised the deployment of Quable's PIM in 2015. Vincent Desreumaux, Jennyfer's IT and digital director, looks back on a strategic choice that allows the brand to reduce its "time to market".
Jennyfer, a ready-to-wear company for young fashion.
The brand has more than 400 shops and 2000 employees. It sells more than 10,000 items per year with a constantly changing catalogue. Before being put online on the website (Demandware), a product has to go through four departments; purchasing, photo studio, marketing before reaching the e-commerce team. Until then, Jennyfer used Excel files to manage this workflow The problem was that this was not working and some products were regularly falling through the cracks: they were not being shot.
The search for performance.
Jennyfer therefore wanted a tool to centralize all product data, via a platform accessible by all the departments concerned. With this in mind, Jennyfer approached Quable and adopted its PIM solution in SaaS mode. The PIM (Product Information Management) solution was set up in three months: all the departments concerned, as well as the ERP, intranet and - of course - the website (Demandware) were easily plugged in, without requiring any significant manpower on the part of Jennyfer's IT department.
Quable carried out the preliminary studies, the functional recommendations and ensured the implementation of the PIM.
"Everyone now knows what they have to do and has the tools to do it. From now on, the time to market has gone from 7 days to 24 hours "Vincent Desreumaux is delighted.
Jennyfer Customer Case
Downloadour ebook to learn more about implementing PIM at Jennyfer.
To summarize the article:
Jennyfer, a "young fashion" brand with over 400 stores and 2,000 employees, manages more than 10,000 items a year via Excel, powerless to cope with the risk of loss and error.
The brand decided to centralize product data with Quable PIM, interconnected within 3 months to its ERP, intranet and Damandware site, involving purchasing, photography, marketing and e-commerce.
Result: time-to-market drops from 7 days to less than 24 hours. Each department knows precisely what it has to deliver, workflows are fluid, and teams gain in efficiency, reliability and responsiveness.
The Jennyfer case demonstrates that a well-deployed PIM is a real gas pedal of performance and internal cohesion.
Quable team
Decades of combined expertise in PIM, DAM, PXM, e-commerce, omnichannel and more...
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