GUIDE
44min
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Ebook: PIM, the invisible pillar of digital transformation in the hotel and tourism industry
Digital transformation is profoundly shaking up the tourism and hospitality industry, driven by the explosion of digital touchpoints and consumers' new expectations in terms of personalization and fluidity. This ebook, produced in collaboration between Quable and Zento, explores how Product Information ManagementPIM) is becoming a strategic lever for meeting these challenges. You'll discover how to structure, centralize and leverage your product information to deliver a frictionless customer experience, boost your competitiveness and support your omnichannel growth.
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80%
of travelers consider using AI to plan, book and experience their holidays
89%
of consumers expect seamless continuity between a company’s services
70%
of consumers favor digital loyalty programs with personalized rewards
In this ebook :
- Current tourism challenges: market recovery, accelerated digitalization, new customer expectations and the rise of sustainable tourism.
- The importance of data consistency and quality: the impact of reliable information on customer conversion and loyalty.
- Why and how PIM is a strategic asset: centralization, enrichment, multilingual management and faster content updates.
- A case in point: Villages Clubs du Soleil and their success in structuring their tourism offering with the Quable PIM .
- Practical advice to make your PIM project a success and optimize your product information management.
Highly Rated and recommended
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