How do you integrate your PIM project into your IS roadmap?

A PIM project is, as its name suggests, a project, a key element in your future or current IS strategy, which therefore needs to be carefully prepared if it is to be successfully completed and reap all possible benefits. This PIM project must therefore have its full, legitimate and agreed place in your IS action plan. You need to give it all the consideration it deserves, and show that it is now an integral part of your strategy as a PIM project. But how do you integrate it effectively?