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Why is having a PIM essential in e-commerce?
In e-commerce, having a PIM has become a priority for brands relying heavily on this distribution channel. PIM enables the management and maintenance of a centralized, organized set of product-related content data. As a result, teams have complete control over product data and can distribute it across all their channels, including e-commerce, in a coherent, unified and fluid way.
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In this Ebook, you will discover :
- What is a PIM platform
- Why PIM is e-commerce's best ally
- What are its benefits?
- How do you choose a PIM for your e-commerce business?



