What is a product bundle, and how does it work in e-commerce?

What is a product bundle?

A product bundle is a group of multiple SKUs sold together under a single product listing or a common identifier. It can take the form of a fixed kit (predefined components), a configurable pack (where the buyer chooses from a selection of compatible items), or a promotional bundle created for a seasonal sales campaign.

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From a commercial standpoint, bundling is used to increase the average order value, simplify the purchasing decision for complementary products, and optimize the turnover of slow-moving items. In a PIMsystem, a bundle must be modeled with explicit links between the bundle record and each of its components: each item retains its own attributes, while the bundle has its own editorial fields. The completeness of the record therefore depends directly on the quality of the data for its constituent SKUs.