Media: definition, interest and use in the DAM
The media stored in a DAM can be images, videos or documents.
What is media in a DAM?
Media refers to any digital file (images, videos, documents, audio files) used to enhance product information or marketing content. In a DAM (Digital Asset Management) system, these media files are stored, organized, and optimized for effective use across all communication channels.
The DAM allows media to be centralized, thus avoiding duplication and loss of files. Thanks to metadata, tags, and categories, it facilitates their search and reuse. Media can be adapted to different media (web, mobile, print) by adjusting their format or resolution.
Native integration of DAM with PIM Product Information Management) is ideal for automatically linking media to product sheets, enriching information, and distributing content consistently across all channels (e-commerce sites, marketplaces, catalogs). This synergy improves efficiency, reduces errors, and optimizes the customer experience.
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