ERP: definition, benefits, and examples of use
ERP, Enterprise Resource Planning, is the master tool in a company that allows for the management of all operational processes by integrating several management functions: order management, stock management, price management and product creation. Generally, products are not created in the PIM but are imported from the ERP into the PIM for enrichment and distribution.
What is an ERP (or PGI)?
ERP (Enterprise Resource Planning) is a centralized system that enables companies to manage all of their operational processes. It integrates key functions such as order management, inventory management, finance, human resources, and production, providing a unified, real-time view of the business.
ERP acts as a digital backbone for organizations. By automating repetitive tasks and centralizing data, it reduces errors, improves collaboration between departments, and optimizes decision-making. For example, an inventory management module helps prevent stockouts or overstocking, while a CRM (Customer Relationship Management) module strengthens customer relationships.
One of the major advantages of ERP is its interoperability with other solutions, such as PIM Product Information Management). Products are generally created or managed in the ERP before being exported to the PIM be enriched and distributed across sales channels. This synergy ensures product data consistency, which is essential for an effective omnichannel strategy.
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