ERP, Enterprise Resource Planning, is the master tool in a company that allows for the management of all operational processes by integrating several management functions: order management, stock management, price management and product creation. Generally, products are not created in the PIM but are imported from the ERP into the PIM for enrichment and distribution.
In general, an ERP brings together all the tools needed to manage your company: accounting department, sales department, CRM, etc. The aim is to optimise the company's productivity.
The main purpose of ERP, which was developed in the 1980s, is to improve business performance by optimising company costs and efficiency (planning, workflow, automation, etc.).
Most of the time, products are not created in PIM but are imported from the ERP into PIM for enrichment and distribution.
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