Document (Product sheet): definition, usefulness and examples

What is a document (product sheet)?

A document, or product sheet, is a structured medium that brings together all the information needed to describe a product, service, or offer. It is based on a data model defined upstream, often integrated into a PIM Product Information Management) system, to ensure the consistency and completeness of the information.

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This document brings together a variety of fields: technical specifications, marketing descriptions, visuals, prices, logistics references, and even attributes specific to a particular industry. For example, a product sheet for a garment will include information such as size, material, available colors, care instructions, and high-resolution visuals.

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In an e-commerce or omnichannel context, product sheets become a strategic lever: they feed websites, marketplaces, printed catalogs, and mobile applications. A well-structured sheet improves the customer experience, optimizes search engine optimization (SEO), and facilitates large-scale product data management.

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PIM a key role here: it allows these product sheets to be created, enriched, and distributed in a centralized manner, interfacing with other tools such as ERP, DAM (Digital Asset Management), or content management solutions. This ensures reliable and up-to-date product data, regardless of the distribution channel.