Cookies: definition, benefits, and examples of use

What are cookies on the Internet?

Cookies are small text files stored in a user's browser when they visit a website. They enable the user to be identified, their preferences to be remembered, and their browsing experience to be optimized.

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Cookies play a key role in the digital ecosystem:

• Personalization: they store language preferences, items in a shopping cart, or login credentials.
• Performance: they simplify navigation and improve website responsiveness.
• Analysis: They help brands understand user behavior to refine their marketing strategies.

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Their use is governed by regulations such as the GDPR and the ePrivacy Directive, which require clear and transparent consent.

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There are three types of cookies:

• Session cookies: temporary, deleted when the browser is closed.
• Persistent cookies: stored for a defined period of time, remembering long-term preferences.
• Third-party cookies: placed by external domains, often for advertising tracking.

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Cookies and product information management (PIM) solutions such as Quable complement each other. Cookies enhance the relevance of product data, while PIM consistency and accuracy across all channels. Together, they optimize the user experience while complying with privacy standards.