Class: definition, examples and benefits for PIM

What is a class in the PIM

A class is a logical grouping of attributes shared by a set of products within a PIM Product Information Management). It allows product data to be structured and organized in a consistent manner, based on their common characteristics.

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In a PIM, classes are used to standardize product information management. For example, a "Shoes" class may include attributes such as size, material, color, or sole type, while a "Appliances" class will group attributes such as power, energy consumption, or dimensions. This organization facilitates data enrichment, maintenance, and distribution to various sales channels.

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The main advantage of classes is their ability to simplify product data management and ensure consistency. By grouping similar products into the same class, marketing and e-commerce teams can work more efficiently: they avoid redundancies, reduce errors, and speed up time to market. Classes are also essential for automating workflows, particularly when integrating with marketplaces, ERPs, or DAM solutions.

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