B2B: definition, differences with B2C and examples
For "business to business". It refers to commercial and marketing activities carried out between companies.
For "business to business", it refers to commercial and marketing activities carried out between companies. The PIM can be useful for managing B2B catalogs.
In general, B-to-B refers to all the means used to connect these companies and make it easier for them to exchange products, services and information.
The PIM can be useful to manage B2B catalogs and distribute them to all your employees and partners.
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