8
min
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Expertise
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GUIDE
44min
Without PIM, no omnichannel performance (Exclusive Ebook)
Contents
The PIM, a real asset for the commercial strategy.
You have established an omnichannel strategy to reach your customers through different channels and you are looking for ways to optimise your results? You've come to the right place!
For your strategy to be effective, product information management must be optimised within the company. Your customers expect relevant, personalised and contextualised information.
Your employees need to work hand in hand with other departments, to optimise the time-to-market of content, to manage and open new distribution and communication channels easily.
This is precisely the added value and role of PIM. Our comprehensive Product Information Managementplatform enables you to work on, manage and distribute your product content from a single location, whatever your function or sector, with the greatest of ease.
The guide to boosting your business!
In this e-book, we explain how and why PIM has become an essential pillar to boost your business.
To summarize the article:
Omnichannel performance requires consistent distribution of product information across all points of contact: website, marketplaces, stores, mobile application, brochures... Without PIM, managers juggle with Excel, ERP files and manual exports, multiplying errors and delays.
A PIM, on the other hand, centralizes data, enriches it, segments it by channel and automatically distributes it in the appropriate formats (images, text, translations). Updates are simultaneous and standardized.
The result: reliable information everywhere, a better user experience, streamlined processes for teams, and controlled growth even on a complex multi-channel perimeter. With a PIM, omnichannel becomes not only possible, but effective.
Bernard
Head of Digital Marketing
More than 10 years of experience in tech marketing with SaaS b2b publishers. My areas of expertise: digital acquisition strategy, inbound & content marketing, lead generation, editorial communication, copywriting, data marketing, analytics & e-commerce.
Highly Rated and recommended
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