The ultimate list of marketplaces by sector
They are often a crucial channel for brands and e-tailers wishing to benefit from their popularity and the high traffic they generate. Marketplaces represent 40% of the world's e-commerce transactions. If you are an e-merchant, joining a marketplace is no longer an option but a must. However, the project to launch on marketplaces must agree on a strategy: what tools should I equip myself with( PIM is the reference ally of marketplaces)? Which marketplaces should I invest in? To answer this last question, we have listed the most famous marketplaces, by sector.
These are generally the most popular and we don't need to introduce them anymore: Amazon, Ebay, Rueducommerce, CDiscount... Of course, selling your products on these marketplaces allows you to benefit from their great visibility and to go directly after your competitors' customers, but they can also drown your brand in the mass, as the offer is so large.
Fashion marketplaces are proliferating, with an interesting and notable offer in the resale of second hand and second hand items. Asos is one of the best known with its offer of men's and women's fashion but also beauty products. Ranging from first price own brands to more premium brands, its main competitor in Europe is Zalando, which offers thousands of brands and can boast of having 40 million active customers. Even more specialized are the marketplaces by category of articles such as Sarenza, only dedicated to shoes.
Second hand fashion is growing tremendously with the rise of the Vinted platform, and the rise of luxury second hand items with Vestiaire Collective. Private sales of brands are also a sensation with the Veepee platform, formerly called Vente Privée.
Just like fashion, beauty and cosmetics are not left out in terms of marketplaces. Among them: La Beauté Française, specialized in French and responsible brands, but also Beauté Privée, which works like Veepee, on the principle of private sales. Many fashion marketplaces, such as Asos, also have a beauty section in their offer.
Technology and appliances
Once again, there is no lack of marketplaces for household appliances and technological products. Among the best known, we can obviously mention FNAC-Darty or Boulanger. Here too, second-hand goods are becoming more and more popular with platforms for selling and buying reconditioned equipment such as Backmarket or Rakuten.
Marketplaces dedicated to sports have also recently multiplied. Go Sport is the most relevant example; the brand offers on its marketplace products from other sellers, partner brands and its own brand. Other marketplaces have also managed to make their way into the market such as Private Sport Shop or Colizey.
Made in France
Made in France products are popular, and their marketplace too. Even if they are often niche marketplaces and less known by the general public, they are promising. Among them, we can mention Frach, which offers fashion, beauty, games, toys or home goods, and the marketplace Gleemzy, offering the same categories of products.
Their future is more than promising even if some may see them as so-called alternative marketplaces. They offer all kinds of brands and product categories from beauty, leisure, fashion, electronic products, home and garden products... Among them: Les Eco Pépites or the Cocotte marketplace.
Do-it-yourself and furnishings
Finally, marketplaces in the DIY market are also very popular. The most famous brand Leroy Merlin has decided to take the marketplaces turn in 2020 by launching its marketplace on which a larger offer of products is proposed thanks to partners selected by the brand. Also, we can't forget to mention ManoMano specialized in tools but also in furniture.