Turn regulatory constraints into a strength for your business
They are constantly evolving in your activity, they are different from one country and/or territory to another and yet they affect all industries: household appliances, food processing, fashion and textiles, etc.
Regulatory constraints are mandatory to guarantee hygiene, safety and more globally the well-being of your current and future customers. They guarantee perfect compliance from a legal point of view and are also a guarantee of reliability and credibility for your brand. How can you turn these constraints into a strength for your business? How can legal and regulatory aspects become levers of growth for your brand?
Regulatory constraints as a competitive advantage
Scandal in the food industry, growing attention to products, their composition and ingredients, success of brand and product rating platforms such as Yuka (for food and cosmetics) or Clear Fashion (for clothing)... The legal and regulatory aspects of the products offered for sale in the trade, whether online or in physical outlets, are of paramount importance to consumers.
Some e-commerce actors go even further and are not satisfied with "simply" indicating the standards and regulations respected as required by law. Some brands highlight the good quality of the products, their composition, the origin of the raw materials, the origin of the manufacturing and/or assembly steps as well as the way these products have been manufactured. Some brands also choose to highlight their Yuka score, like the skincare brand Typology or our client NAOS, on its website with the brand Etat Pur for example.
Even if the regulatory constraints must be respected, not all brands necessarily choose to put them forward, whether in store or online.
The fact that you don't put as much emphasis on it as your competitors, shows a lack of confidence in the composition of the products.
On the other hand, highlighting the regulatory constraints is a strong and powerful advantage, a guarantee of quality and unwavering confidence in your brand and your products. In short, pushing the regulatory constraints of your products also acts as anelement of reassurance for your current customers and especially those who do not know you yet.
The PIM as a growth lever
The regulatory aspect, as well as all product-related information, is sometimes difficult to manage as an e-tailer. The brands concerned need to have the same level of information and that it is homogeneous and standardized on any sales channel. Moreover, this information is legal and therefore mandatory, hence the additional importance of having real and easy access to the same information from anywhere.
The PIM platform is theindispensable ally of brands that are highly subject to regulatory constraints. When these constraints are constantly changing, and are different depending on the country or region of the world where you wish to market your products, then an evolving and flexible tool is indispensable and sometimes vital.
Many features and characteristics of the PIM Quable platform help our customers in this sense, such as the completeness of the product sheets, which makes it possible to prevent a product from being put online without certain information (photo, price, description or, for example, regulatory constraints and/or composition) that are key to your business, and even mandatory.
The PIM has no trouble adapting to the changing needs of e-commerce, which are sometimes mandatory and give brands and e-tailers little time to comply. Better yet, it was almost designed for it. As with the example of the Agec law, which will be rolled out and enforced in early 2023, regulatory constraints and the resulting mandatory compliance are often a source of anxiety.
However, thanks to PIM, standards and regulations can be turned into a competitive advantage by highlighting them on your product sheets, with the help of PIM and thus promote the trust, credibility and quality of your brand and its image among your consumers.