Delivering the right information, at the right time, across all sales channels can prove tricky in the fashion industry, which is strongly punctuated by seasons, collections and sales year highlights. Petit Bateau, a leading brand of clothing for babies, children and adults, has succeeded in boosting the conversion rate of its website and improving the customer experience, thanks to PIM.
Petit Bateau has specialized in children's textiles for almost 130 years. Founded in 1893 with the opening of the first St Joseph factory in Troyes, the brand has belonged to the Rocher Group since 1988. Petit Bateau is present not only in Europe, but also in Asia, the United States and the Middle East. In France, Petit Bateau products are sold in supermarkets, on the brand's e-commerce site, in department stores, on marketplaces, in factory out lets and in a network of over 150 Petit Bateau boutiques, some of which collect and resell second-hand items.
Product data and images presented to customers are sometimes incomplete or even erroneous, resulting in customer dissatisfaction or even complaints/returns (10% of customer service calls concerned this issue).
Many actions were performed manually, products were categorized as we went along, based on item listings that were sometimes incorrect, some products were not categorized and therefore not sold, resulting in longer time-to-market, fewer conversions and lost sales.
Product data and visuals not centralized, difficult to access. Data passed through Excel files, email exchanges, and had to be consulted in different systems.
Don't hesitate to take the plunge, and above all make sure you involve your business teams, and Quable PIM will make your life easier.
The Quable PIM has enabled Petit Bateau's teams to deploy a high-quality, reliable product offering for their customers, as well as for their in-house staff, so that they can become fully autonomous.
Products are dynamically auto-categorized in the PIM , which is a real time-saver. Previously, categorization was done manually, and then duplicated in other countries.
The PIM mechanism automatically duplicates visuals and product information, from the old product to the new one, created for the new season and/or collection, for better anticipation of online launches.
Only " complete " products are put online (with description, photo, price), which prevents products from being sent to the website for which information is missing.
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