Recherche

close

Create the ideal dashboard for monitoring product content production

audes

Aude

Omnichannel
18 July 2019

Coming up with new products, ensuring they fit with market demand, making a prototype, monitoring the production process… Once you have successfully made it through all of these steps, you can think about putting your product on sale, but not before you have created content so it can be added to your catalogue, showcased, and sent out on the right channels!

This is a considerable job. Teams have to collaborate efficiently if they are to avoid the fuzziness that can make a hash of this phase: when will content enrichment work begin? Can we estimate the time frame needed for the product to go online? Are the different language / country versions ready?

In these situations it really makes sense to have a dashboard for monitoring product information. You should be able to visualize the progress of content production so that you can control data quality, manage task delegation and optimize team work. Here is an overview of how using a PIM can open your horizons allowing you to create your ideal dashboard.

Data quality control

A PIM is a dedicated tool for tracking data quality. It makes it easy to carry out compliance control on enriched product pages and validate the information and content linked to the product, before it is diffused. Let’s take a seasonal product, a summer dress sold by one the most well-known Fashion brands, as an example.

The company in question can define a rule in the PIM which dictates:

– That the product can only be diffused if certain descriptive fields have been enriched correctly

AND

– That the completed product page must be validated by a product manager.

In the case of our summer dress, the same rule could be applied to all the fields deemed essential for obtaining a completed product page:

  • Detailed product description
  • Dimensions
  • Materials
  • Photos, videos
  • Delivery and return conditions
  • Available sizes
  • Washing recommendations
  • Association with other products (cross-selling)
  • Manufacturing information

Once these fields have been filled out and validated in the PIM, you can create your own control panels so you can monitor your data quality and meet your target standards.

Following the progress of contributions and anticipating business deadlines

The completeness principle
The degree to which the different information for enriching a page has been filled out equates to a product page’s completeness level. This is the unit of measure for product information enrichment.

A widget can help you track completeness levels in the PIM by subdividing information to suit your needs – completeness per range, collection, product universe, country, language, etc. Thus, you are able to visualize completeness rates from different angles of analysis in a single glance.

This means you can estimate the work left to be done and the time it will take for each subdivision to be ready to go live (per market, per range, collection, etc.). The widget serves you as a daily analysis tool, based on the real time completeness of product information and enables you to better evaluate the enrichment work at hand.

Organizing daily routines for you and your product teams

In addition to the product data analysis and completeness level features on your PIM dashboard, you can also integrate a widget with a to-do list format.

This feature enables contributors to see work to do and receive tasks to be prioritized individually or on a team basis. The tasks can differ in nature:

  • Content to be validated
  • Content to be corrected
  • New product to be enriched
  • New product range arrival
  • Product pages to translate
  • Etc.

This to-do list which is automatically managed by the PIM is a crucial aid in pacing activity for product teams, allowing them to skim through and organize their daily work in a flash. The daily reminders optimize the company’s workflow and processes such that enrichment work is done efficiently, and collaboration between teams using the PIM is largely facilitated.

Managing the pivotal production of product content requires extensive organization, and respecting deadlines is critical. The PIM has been designed to assist product teams and facilitate the whole process. By creating a made-to-measure dashboard which closely reflects your activity and key targets, you get the real time information you need to optimize your content production and product diffusion. Life is made simpler for all the contributors and teams involved in the process, and the entire organization gains in efficiency… so it can perform better!

audes

Aude

dolor. ut odio diam libero. ipsum venenatis, porta. felis libero Donec ipsum