Optimizing Villages Clubs du Soleil's digital strategy

The absence of a structured repository made the management of offers and product information complex, time-consuming and error-prone. The company had to deal with scattered, manually-managed files, making it difficult to maintain content in real time.

Villages Clubs du Soleil offers a wide range of products and services - several stays and villages, services, activities - with many variations depending on the season, village club or destination. This richness was not optimally exploited, due to a lack of clear modeling and adapted data architecture.

The need for fluid synchronization between business tools was critical, particularly with the Orchestra booking platform, which centralizes reservations from all tour operators. The absence of a structured management system complicated automated exchanges.

Thanks to advanced modeling, tourism products (stays, village clubs, services, activities, seasonal services, etc.) are now organized in a logical hierarchy. 

Zento's technical integration ensures efficient communication between the PIM and the Orchestra reservation platform, facilitating automatic offer updates, rapid distribution of new products, and reduced human error.

Information centralized in the PIM is now synchronized with the following media: the Quable portal, the CraftmyPDF module for product sheet printing, and Orchestra. Thanks to the Quable portal, content distribution is controlled by sales teams, while the integrated DAM enables efficient centralization and optimal management of visuals. Consistency of messages and quality of content are thus guaranteed at these customer contact points.