Why use Quable PIM in the tourism sector?
7 November 2025
A month into the new school year, many people are already thinking about their next holiday. However, searching for a tourism product – whether it’s a holiday package or a holiday let – can prove to be a real challenge. As well as finding out about the destination and the activities on offer, you also need to check the facilities, check-in and check-out times, and the children’s club timetable…
As such, a tourism product listing is certainly one of the most detailed in e-commerce: information is key to informing and reassuring the customer before making such a significant purchase. Nothing should spoil their holiday. Yet a single error in the listing could throw the entire organisation of the holiday into disarray.
The volume and complexity of tourism data
For tour operators, this is far easier said than done. The availability and accuracy of product information is a crucial issue. To be sold, the product must be described as accurately and comprehensively as possible.
Enriching this product data relies, above all, on a significant amount of manual work. Various departments are involved in creating the product: from the Product team, which defines the offer, to the Content team, which writes the product description, and the SEO team, which optimises the listing for search engine rankings. However, creating synergy between all these stakeholders and boosting productivity is a real challenge.
This is where PIM – Product Information Management – comes into its own. This tool brings together all the information relating to a trip within a single, online interface. Staff at head office or in local offices then benefit from a system of tasks and alerts that enables them to collaborate online on a single product listing. A workflow system is then applied to ensure content is submitted and approved in accordance with established processes.
Thanks to PIM, errors are eliminated and the process is streamlined: the product sheet is fully populated and goes live more quickly. And the time saved translates into extra turnover!
Stress-free creation of a tourism product’s structure
What if your added value lay elsewhere than simply assembling and linking content? On Quable PIM, we call this structure your Data Model. We define it together when setting up your PIM, and you can then manage the links between your various products via the interface whenever you create a new one. For example, it’s easy to link an activity to a resort or pin that activity to the ‘children’s activities’ category. If this changes, you can remove or add links.
The importance of media in the tourism sector
As well as text, visuals are key in the tourism sector. That is why our PIM is linked to a DAM: this tool allows you to manage all the company’s media within a single database. With both tools combined into one, you can link each photograph to a product listing and easily manage photo credits, as well as the size and resolution of the images. All product data is now consolidated within the PIM’s single database. So what’s next? All that’s left to do is share it far and wide!
Go omnichannel
Whatever sales and communication channels you choose, the PIM adapts to your needs and saves you a significant amount of time. What’s more, information is standardised across all channels.
Changes made to a product listing can be published automatically. You save time and can be sure you won’t have to re-enter changes made in the PIM multiple times.
- Marketplaces
You simply select the fields required for each marketplace and automate the distribution of only that data.
- Catalogue
Simply reorder text and images to select the information to be included in your catalogue. Whether it’s intended for your partners, distributors, direct mail or internal communications, it can be created in just a few clicks.
- Brochure
You can create a more concise brochure format that groups information by destination or by hotel. This makes it very easy to create a detailed brochure for a specific product.
PIM: what are the benefits for the tourism sector?
In an increasingly competitive world where even private individuals are becoming hoteliers, it is essential that tourism professionals ensure the quality and consistency of their product information. PIM makes it very easy to manage this highly detailed information and streamline processes thanks to its online interface, adaptable data model and integrated DAM. All that remains is to activate the right channels to be in the right place at the right time to maximise your sales.