How can you manage your product information effectively using a PIM?

With an ever-increasing proliferation of new sales and communication channels, managing product data is becoming a major challenge for all marketing departments.

At best, forced to consolidate Excel spreadsheets to extract performance indicators of dubious quality, the vast majority of marketing teams are flying blind when it comes to:

• Assessing the quality and completeness of product data sheets?
• Understanding the breakdown of the product or brand portfolio by channel? By country?
• Identifying products that lack visuals or associated documents?
• Assessing the completeness rate of translations?
• Visualising the enrichment process for the latest product launches?
• Find out about the latest contributions made?
• Identify the next actions for the week? For the month? Which ones require urgent attention?

Centralise product information

Implementing a Product Information Management (PIM) solution enables brands and retailers to automatically retrieve and centralise ‘raw’ product information from various applications within the company’s IT environment (ERP, PLM, Access, DAM, etc.). PIM also simplifies the enrichment of product data by establishing a workflow between the various contributors and departments, and finally enables all products to be published simultaneously across all sales channels: e-commerce, marketplaces, mobile, print, etc.

In addition to data reliability, the automation of data flows between systems and the ease of use it offers users, a Product Information Management solution must provide teams with key features such as dashboards, completeness indicators for product records, and sequencing of the enrichment cycle (PIM workflow) to facilitate product information governance.

Collaborate in a personalised way

At Quable PIM, we have had a unique customisation system in place since 2013, enabling all users to benefit from a dashboard that is either different or similar, depending on their scope of contribution and the stages of the workflow assigned to them.

All the widgets that make up the dashboard are fully customisable to suit each company’s processes, regardless of their sector, and can be configured directly by the user to provide maximum flexibility and business benefits.

Quable PIM not only allows business views to be customised for each team (purchasing, marketing, product, merchandising, digital, logistics, etc.), but also to create distinct metrics based on the user’s profile – whether managerial or operational – which can be downloaded in full as reports (PNG, JPG, XLS).