The next-generation European marketing orchestration platform
5 February 2026
AI-driven orchestration that coordinates your entire marketing stack with the governance and transparency required by businesses.
Marketing technology promised simplicity. It delivered complexity.
Data in silos. Campaigns that take weeks to run. AI that acts without explanation or visibility.
Today, your CDP doesn’t communicate with your PIM.
Your engagement platform doesn’t have access to real-time product availability.
Campaigns require manual coordination across five, ten, fifteen different systems.
And now, AI is speeding everything up: it makes decisions faster than humans can review them, within systems that don’t share the same context.
The result?
Disconnected experiences. Wasted budgets. Risks of non-compliance.
Traditional platforms automate isolated tasks.
They do not orchestrate the entire system.
What’s needed is a layer of intelligence. A layer capable of reasoning across your entire stack, making coordinated decisions and delegating actions to the right systems at the right time.
Today, Ibexa is building the orchestration layer that marketers need. Intelligent AI agents that work together to coordinate data, content, products and activation across your entire stack; with total transparency, human control and European data sovereignty.
Controls you can trust. Decisions you can explain. Data that stays in Europe.
Ibexa: a single stack designed for true marketing orchestration
Ibexa is a leading European orchestration platform, designed to help brands perform at scale by ensuring every component of marketing operates in sync.
It brings together six specialised European marketing technologies, designed to operate independently or together, within a single orchestrated system.
Each addresses a key challenge in modern marketing. Together, they form the coordination layer that aligns data, content, products and activation across all channels and markets.
Ibexa DXP – Digital experiences at scaleCreate and manage websites, portals and e-commerce experiences across multiple markets with speed, consistency and local relevance.
Raptor CDP – Real-time customer data and personalisationUnify customer data and activate it across all channels to power audience creation, predictions and personalised experiences.
Actito CEP – Customer activation and journeysTurn insights into action with automated omnichannel customer journeys via email, SMS and much more.
Quable PIM – Structured product information Centralise and enrich your product data to ensure its accuracy and consistency across all channels and markets.
Qualifio – Zero-party and first-party data collectionEngage your audiences and collect consented customer data through interactive campaigns and experiences.
Cohesivo CMS – Available summer 2026
Without orchestration, campaigns are built using disconnected tools: content in one tool, data in another, and products in a third. Teams spend more time synchronising than executing.
With Ibexa, everything flows through a single, coordinated system. Product data, customer insights, content and activation remain synchronised, from the initial idea through to the campaign going live, across all channels and markets.
This is what transforms a stack of tools into a true marketing engine for the future
Built on European values
AI innovation with human oversight
AI is at the heart of the Ibexa platform. It accelerates execution, supports more relevant decisions and enables marketing to expand into new markets at scale – always guided by human values and human oversight. By combining AI-first technology with human oversight and European data values, brands can perform without losing control.
Trust by design
Trust and compliance have never been more essential. That is why Ibexa and all its solutions are designed with privacy, transparency and accountability built in at every level. From a GDPR-first architecture and European data values, right through to responsible and sustainable AI.
Open by default
Ibexa is a modular, composable platform: each product performs well on its own and is even more powerful when used together. Choose what you need today and scale up when you’re ready. All Ibexa technologies integrate seamlessly with your existing tech stack, allowing you to build precisely the ecosystem that suits you.
Performance with purpose
Ibexa is designed for reliable and sustainable performance. By connecting data, content and activation, we help organisations create meaningful customer relationships, long-term loyalty and measurable impact.
Choose what you need.
Combine them when it makes sense.
Scale at your own pace.
Start the conversation
If you’re rethinking how performance marketing, AI and trust should work together, let’s talk.
Or explore the technologies that make up the platform
- Find out more about Ibexa DXP
- Discover Raptor CDP
- View Actito CEP
- Discover Qualifio