Are you an e-commerce project manager, a marketing or digital director, or the CEO of your company? Maybe you've already heard about the merits of a PIM (Product Information Manager) for managing your product catalog, but you're not sure exactly how implementation works? No need to panic — here are the four steps you and your teams will go through to benefit from this essential solution.
What's inside this ebook
- Putting PIM in context and defining your objectives
- Scoping: defining the stakeholders of your PIM
- Establishing the "Business Scoping"
- Moving on to technical support