Background
Léa Nature, a committed player in organic and natural cosmetics and food, manages a large product catalog within its "SME village", grouping together different brands and teams according to business sectors. With over 5,000 products, the implementation of the Quable PIM has enabled the company to centralize and optimize data management, facilitating omnichannel and international development.
The issues
Fragmented data
The use of multiple tools and in-house solutions made it difficult to centralize and update data.
Complex omnichannel management
With a variety of channels (e-commerce, marketplaces, drives, physical distribution), it was difficult to ensure consistency of product information.
Data quality and governance
PIM integration revealed shortcomings, which were corrected thanks to collaborative processes and solid governance (roles, procedures), guaranteeing quality and compliance for optimal product management and certification.
Quable PIM solutions
The Quable PIM has enabled Léa Nature's teams to improve data governance, while simplifying omnichannel management, resulting in greater productivity.
Data centralization and consistency
Seamless integration with Copilote ERP (Infologic) enables optimized data management, while the DAM system feeds product data sheets, complemented by an in-house tool dedicated to visual management.
Optimizing processes and productivity
Marketing teams can collaborate effectively on specific files with the support of a dedicated PO, while in-house training, backed up by Quable-supplied materials, facilitates adoption of the tools within the company.
Omnichannel support
Data consistency between Magento and brand sites (leanature.com) facilitates simplified distribution to marketplaces and pure players, such as Veepee.
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Highly Rated and recommended
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