Quable and Shoppingfeed: a partnership to push the boundaries of e-commerce
28 July 2022
A key player in your e-commerce strategy, Shoppingfeed supports and guides you by connecting you to marketplaces and managing your business, helping you boost your products’ visibility, drive traffic to your website and centralise your order management.
Together, Quable and Shoppingfeed are the key to the success of your online sales strategy. We’ll explain why and how this synergy and complementarity work.
How does Shoppingfeed position itself and what makes it unique?
As an e-commerce feed manager, Shoppingfeed stands out from the competition in several ways:
- Its vision: the e-commerce sector is an extremely broad ecosystem, offering vast scope to push boundaries for those wishing to have a presence everywhere. Through this perspective, Shoppingfeed’s mission is precisely to engage with this environment effectively in order to maximise its benefits.
- Its position: in a few figures, Shoppingfeed comprises: over 60 employees who work closely with us and our clients, over 2,500 clients (brands, distributors, retailers) with very diverse profiles, around 40 product categories covered, and it is also a market-leading solution in terms of connected platforms, with over 1,000 distribution channels across around 40 countries.
- What it does: in practical terms, Shoppingfeed connects to a database (hence the relevance of the partnership with Quable), retrieves product information, centralises it within the Shoppingfeed account, allows the e-retailer to decide which platforms they wish to be present on, and helps the retailer manage their commercial activity on the chosen platforms.
A partnership based on a shared objective
Two complementary entities with a single aim: to focus on marketplaces to help our clients significantly reduce time-to-market. The aim of this partnership is to help e-retailers establish a presence on their chosen marketplaces as quickly as possible. Whilst Quable, through its PIM solution, centralises, enriches and distributes your product data, Shoppinfeed supports you in managing the technical aspects of selling on the relevant platforms. This gives you access to over 200 marketplaces, some of which are generalist (Amazon, eBay, Cdiscount, etc.) to capitalise on the high volume of traffic they generate, whilst others are specialist (La Redoute, ManoMano, Natures & Découvertes, etc.) to capitalise on more targeted traffic.
Overcoming the constraints of e-commerce doesn’t just mean operating via marketplaces, but also via hundreds of other acquisition channels: social media, Google Ads, affiliate marketing, retargeting platforms, live shopping solutions… to connect in countless ways, ensuring maximum visibility as an e-commerce retailer.
Shoppingfeed & Quable: what we have in common
To help e-retailers push the boundaries of e-commerce, the Shoppingfeed-Quable partnership is built on several shared values, which are dear to us and crucial in the day-to-day support we provide to our clients:
- SaaS solutions: intuitive, user-friendly platforms accessible from anywhere by any staff member, offering great flexibility for contributors and users alike.
- Personalised support: Quable prides itself on supporting our clients as they adopt the solution and, just like Shoppingfeed, provides expert contacts dedicated to your business. Several levels of support are available depending on the client’s needs and maturity, and each adviser is on hand to guide you and recommend various actions based on your sector, your customers and e-commerce trends.
- Made in France: Quable and Shoppingfeed are both French solutions (cocoricooo), developed using our own funds without any external investment, and have both been operating in the market for around ten years – proof that we were meant to work together.
Conclusion
Through a wide range of features, such as data and distribution channel management, as well as performance analysis and advice, Shoppingfeed – combined with Quable – offers you the opportunity to sell everywhere, more effectively and without limits.
Choosing the Quable and Shoppingfeed partnership means giving yourself the opportunity to maximise the potential of e-commerce, break down the barriers associated with this sector to boost your products’ visibility, establish a presence as quickly as possible on the relevant platforms within the e-commerce ecosystem, and thereby increase your online sales.