Quable and Proximis: A partnership that breaks down the barriers to multichannel

Quable and Proximis share a common vision: to facilitate businesses’ digital transition to omnichannel. By joining forces, the two companies aim to offer their innovative, business-focused solutions to better meet brands’ expectations regarding the new challenges posed by omnichannel retailing. Brands and retailers face the greatest challenges in this transformation. They must constantly innovate to remain competitive and adapt to their ecosystem – where customer practices and needs are evolving rapidly – by offering a personalised, simple and seamless shopping experience.

Managing product information and improving the customer experience

The solutions offered by Proximis and Quable are complementary: for its part, Quable offers a Product Information Management (PIM) solution – a single online platform for managing product information that enables the collection, enrichment and distribution of product information across various channels: e-commerce, m-commerce, tablets and in-store kiosks. “We talk about digital disruption and omnichannel retailing; brands are positioning themselves in these new, promising business areas without necessarily having put in place the tools and processes to enable their teams to manage and control their product data – that’s where Quable PIM comes in. ” François-Emmanuel Lamellière, CEO of Quable.

Meanwhile, Proximis develops digital solutions that enhance the shopping experience, streamline the cross-platform customer journey and, ultimately, boost business performance. “Being 100 per cent omnichannel without touching your IT system? Yes, it’s possible! But the retail of tomorrow won’t be built with yesterday’s tools.” Philip Bianchi, CEO of Proximis.

Together, Quable and Proximis offer a comprehensive range of services to manage the entire value chain—from upstream product information management to downstream distribution across all channels—without silos, enabling any business wishing to embrace omnichannel retailing to radically simplify its processes.

About Proximis

Proximis is an omnichannel commerce SaaS platform dedicated to brands and retail chains. It incorporates over a hundred web and in-store features that enable the management of online sales (omnichannel e-commerce) and point-of-sale (omnichannel POS) transactions. Proximis currently serves more than 80 major brands and retail chains, including Lacoste, The Kooples, Lierac, IKKS, Zadig & Voltaire, Du pareil au même, Phyto Paris, Bricorama and Nature&Découvertes.

The company benefits from the support of renowned financial partners (Naxicap, 3T Capital, Entrepreneur Venture, M Capital Partners, Alsace Capital) as well as the leaders of French e-commerce, J.A Granjon and Ilan Benhaim of Vente-privée.com.

About Quable

Against a backdrop of ever-increasing digitalisation, Quable is first and foremost an omnichannel partner that provides a vision and innovative strategies for product information management. Its unique, business-focused SaaS platform, Quable PIM, offers users maximum flexibility and ease of use to create, manage and enrich product data before distributing it across an infinite number of channels in over 50 languages.

Quable’s client base already includes companies such as Jennyfer, Club Med, Delsey, UCPA, Top Office and Yakarouler.com. The diversity of its projects illustrates the adaptability of its technologies and experts in delivering expertise and viable strategies across all sectors.