Promote your products to your retailers with Quable & Daiteo
8 September 2022
Manufacturers are finding it increasingly difficult to supply large retail outlets efficiently. They are facing growing pressure from retail chains on manufacturers and suppliers to provide information on products, prices, marketing materials and more… We are seeing a proliferation of requirements on the retailer side and an ever-increasing number of columns in Excel spreadsheets. Another factor complicating the day-to-day work of brands and manufacturers is the data exchange format, as well as the proliferation of matrices. Nevertheless, these files remain absolutely essential for commercial success at both levels: suppliers/manufacturers and manufacturers/retailers. These files structure the commercial relationship and are used during every interaction throughout the year: new products, exclusive promotions, sales campaigns over a specific period, and so on. They also enable retailers to familiarise themselves with brands’ and manufacturers’ products independently.
But how, then, can the adaptation of data for distributors be managed efficiently and without wasting time?
The role of Daiteo and Quable in the e-commerce ecosystem
As illustrated below, Quable connects via CSV, ETL and/or API, and there are numerous software programmes and solutions feeding into the platform: ERP, PLM and media platforms (such as our partner Keepeek, for example).
Where Quable helps brands and manufacturers to speed up the process of putting their products online and simplify the roll-out of new sales channels – across the fashion and beauty, services, industrial and agri-food sectors – to supply retailers, that’s where Daiteo comes in.
To make sales representatives’ day-to-day work easier and tailor product data to each customer’s requirements, Daiteo automates the export of product information to ensure the effective distribution and management of the data in question. By adapting to the various codes relating to packaging, media and their types, as well as the regulations specific to your industry, Daiteo complies with all the coding requirements set by your distributors and reseller networks, whilst making your work easier.
The synergy between Daiteo and Quable
Whilst Daiteo is aimed more at marketing directors and managers, sales managers, sales representatives and sales administration staff—as these roles are generally responsible for export files—at Quable we focus more on marketing, IT, e-commerce and digital departments, as these are directly linked to the quality, search engine optimisation and reliability of product data and product listings.
How well do our two tools work together?
As an expert in certain types of data exports, Daiteo functions as an extension of Quable, enabling brands and manufacturers to tailor their information whilst adhering to the constraints imposed by their customers. By automatically generating templates in FAB-DIS, ETIM or BMECAT formats, data is immediately distributed to the various sales channels – distributor portals, distribution networks, marketplaces, websites and so on – in a consistent manner. The Quable & Daiteo partnership operates like a chain: where data and information are enriched simultaneously by all teams (Product, Photography, Marketing, etc.) and systematically kept up to date; they are then retrieved by Daiteo to proceed to the stage of generating data matrices, compliant with the formats and standards required by your customers.
Whilst the PIM caters to a wide variety of sectors – including manufacturing, fashion, luxury, beauty, retail, agri-food and tourism – thanks to its business activities and expertise in various export sectors, Daiteo specialises more specifically in manufacturing and the rigour of these sectors: DIY, construction, gardening, tools… and their retailers: wholesalers, e-commerce, specialist distributors, DIY superstores and food supermarkets.
Conclusion
The partnership between Quable and Daiteo offers you the opportunity to (re)gain control over your product data. It’s important to remember: your products are not meant to be a source of problems but a source of business. The constraints and requirements relating to standards and product information formats can quickly hinder your brand’s growth opportunities. The Quable/Daiteo partnership enables you to manage all your product-related information easily and efficiently, to update it systematically, reliably and to a high standard thanks to Quable, and to go even further with Daiteo by automatically generating standardised matrices (FABDIS, ETIM, etc.) as well as retailer-specific matrices, whilst managing all requests from each retailer, particularly those in the DIY sector such as Leroy Merlin, Bricoman, Bricorama, etc.
In short, Quable & Daiteo enable you to regain control of your data to propel your products onto your retailers’ shelves (whether physical or virtual).