Ibexa Connect: a new era for business process automation

As the pace of digital transformation accelerates, automation is emerging as a key driver for businesses seeking to improve performance. A recent study reveals that 80 per cent of them plan to increase their investment in this area by the end of the year, with the aim of reducing their processing costs by 30 per cent and improving cross-departmental collaboration by 45 per cent.

Against this backdrop, Ibexa Connect offers a practical solution to the growing need for the integration and orchestration of business workflows. Integrated into the Ibexa ecosystem, the platform makes it easy to create automation scenarios without the need for advanced technical skills.

This article provides a comprehensive overview of the solution: its key features, its benefits, the questions it raises, and the steps to follow to get the most out of it.

Why is Ibexa launching its own automation platform?

Automation plays a central role in the digital strategy of modern businesses. It not only saves time on repetitive tasks, but also ensures reliable data exchange, prevents human error and boosts team productivity. It also plays a key role in connecting the various tools used by marketing, sales, IT and e-commerce departments.

Until now, Ibexa’s clients have had to rely on third-party solutions such as Make or Zapier to orchestrate these workflows. Whilst these tools are powerful, they have certain limitations within an Ibexa environment: complex integration, external dependency, difficulty in maintaining functional consistency and a lack of connectors that are truly optimised for the DXP platform.

With Ibexa Connect, the brand offers a natively integrated automation solution, designed to streamline exchanges between Ibexa modules and other business solutions. The aim is clear: to reduce technical friction, centralise the management of automations and enable every user, whatever their profile, to design their own workflows quickly. This approach is part of Ibexa’s commitment to offering an ever more comprehensive, modular and high-performing DXP.

A platform designed for compatibility and migration

One of Ibexa Connect’s key strengths lies in its ability to ease the transition for users already familiar with Make, a widely used automation platform.

Thanks to a scenario export/import function, it is possible to quickly migrate existing automations to Ibexa Connect without having to start from scratch. This technological bridge allows users to retain the work already carried out whilst taking advantage of Ibexa’s native environment.

This compatibility is particularly valued by clients who have invested time and resources in creating specific workflows. It offers them functional continuity and reduces resistance to change, which is often associated with adopting a new tool.

For technical partners, this approach offers a twofold benefit: it reduces friction during migration projects and optimises deployment times. This makes it easier to support clients in adding value, by ensuring a smooth and secure transition. By incorporating this approach to compatibility right from the design stage, Ibexa Connect demonstrates a genuine commitment to aligning with existing workflows whilst paving the way for more integrated and efficient automation.

Key features and positioning

An interface designed for all user profiles

Ibexa Connect has been designed to make automation accessible to as many people as possible, including non-technical users.

Its no-code/low-code interface allows users to create automation workflows easily, using an intuitive visual editor. No development skills are required: users can assemble blocks of actions and conditions to automate repetitive or complex tasks in a matter of minutes.

Native integration with the Ibexa ecosystem

Unlike Make, Ibexa Connect stands out thanks to its direct integration with the Ibexa DXP. This means simplified access via Ibexa credentials and a seamless connection to native modules (content management, personalisation, PIM, etc.). This approach reduces the friction associated with adding third-party platforms and promotes a unified user experience.

Ibexa Connect also provides access to a library of connectors designed specifically for the Ibexa ecosystem, including integrations with the market’s leading CRM, ERP and e-commerce solutions.

What are some real-world use cases for Ibexa Connect?

Possible scenarios include:

• automatic synchronisation between the CRM and the content platform,
• the creation of alerts in the event of feed malfunctions,
• enriching product listings using external data,
• or the automatic updating of translated content.

These automated processes save a significant amount of time and ensure data consistency across all channels.

A new way of automating

With Ibexa Connect, Ibexa offers much more than just an automation tool: a genuine bridge between business systems, designed to address the challenges of agility, productivity and data consistency. Thanks to an intuitive interface, native integration with Ibexa DXP and compatibility with Make scenarios, the platform makes it easy to orchestrate workflows without in-depth technical expertise.