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The Hanes Group-wide PIM: unifying multi-brand product information from multiple data sources

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HanesBrands is a global manufacturer and distributor of iconic brands of home wear, underwear and sportswear. The group brings together among others: Wonderbra, DIM, Lovable, Champion, Gear for Sports…

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9 product languages

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30 000 product references

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6 European brands

The Hanes Group-wide PIM: unifying multi-brand product information from multiple data sources

Hanes Brands chooses a PIM solution that optimizes the digital management of its product information and:

Centralizes and standardizes product information from different ERP systems (3 different solutions depending on the country) in different languages.

Manages content/media enrichment processes according to the requirements of the final product information distribution channel (E-store by country, marketplaces…).

Declares a consistent classification for all brands (Brand/Genre/Model by Color/SKU) and promotes the creation of packages combining different products.

Products and brands specific to certain markets now managed within a single PIM solution from which contributors from all over the world work

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