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Consistent product information regardless of the sales channel for Blanc Cerise

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Blanc Cerise is a household linen brand with a rich history of business relationship with retailers.

contributeurs

20 contributors

references

1500 product references

medias

3000 media outlets

Consistent product information regardless of the sales channel for Blanc Cerise

Launched with the aim of harmonizing product information management as the number of digital channels and the opening of outlets increases, the PIM imple- mentation empowers Blanc Cerise to:

– Manage, enrich, update and distribute product data in a consistent manner across all the brand’s ranges and references.

– Create a cross-functional work process (workflow) to facilitate the enrichment and validation of product content,

– Manage the platform autonomously: role and authorization management, workflow administration, fields and attributes administration.

A need to align product information as new stores are opened and complement the e-commerce channel.

cover client case Blanc Cerise

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