What exactly is a PIM?
PIM or Product Information Management is a solution ( as an on-premise software or a SaaS) that is dedicated to the management, enrichment and distribution of product information.
The product information managed by the PIM includes all the textual data that constitutes a product sheet: marketing descriptions, storytelling, technical information, labelling, recipes, ingredients, packaging, cross and up-selling, etc.
As soon as a product is created in the company’s information system (usually from the ERP), the PIM will collect the first raw information and then alert marketing and product teams. The work of enriching the information of the new product can begin. When the quality level of the product sheet reaches a required level, it is automatically distributed to all sales channels and adapted to the requirements of each one.
To improve the organization and speed up the online distribution of product sheets, the PIM is based on a collaborative methodology to facilitate teamwork, regardless of the number of products or the size of the company.