Marketing teams went crazy for CRM, but now they’re sweet on PIM!
With 1.2 billion internet transactions in 2017((FEVAD and KPMG study, e-commerce report 2017), digital commerce is doing undeniably well. Online […]
Product data : 4 key principles that will make you go « Zero Excel »
When it comes to filling out data on product pages – product data enrichment – Marketing teams have a number […]
PIM and DAM solutions: why unite them?
For the vast majority of companies, taking care of client data and using a CRM have become reflexes. The objective […]
Digital Transformation ? Not without my PIM !
Alongside « disruption », the expression « digital transformation » has been right at the top of the buzzword hit-parade […]
Collaboration and PIM [2/2] : How to set up an efficient Workflow for product data enrichment.
Company wide collaboration : wishful thinking or tangible reality ? Either way, it’s a subject which fits perfectly with the […]
Collaboration and PIM [1/2] : get ready for a shake up in product marketing !
The specialization and diversification of work within companies has meant increasing numbers of contributors per task… The emergence of E-Commerce […]
PIM and PLM, end to end control of your product lifecycle
PIM and PLM, where’s the dividing line ? The PLM and PIM are actually two complementary solutions which allow brands […]