From PLM to Product Information Management, control your product lifecycle from start to finish

8
min
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E-commerce
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From PLM to Product Information Management, control your product lifecycle from start to finish
Contents

Where do you draw the line between Product Lifecycle Management and Product Information Management? PLM and PIM are in fact two complementary tools that enable brands and retailers to manage the entire lifecycle of their products, from creation to distribution via all channels: e-commerce, marketplaces, mobile, print, etc. In a context of globalized hyper-consumption, innovations are multiplying and jostling for position. Companies are constantly seeking to create and differentiate themselves by imagining new products and services, with the main aim ofimproving the customer journey and thebrand experience. For successful innovation and product experience, companies must not only rely on their own talents and ideas, but also equip themselves with business-specific solutions to structure the entire process of monitoring product design and marketing. Two tools are available to help companies centralize and manage the entire value chain seamlessly.

PLM (Product Lifecycle Management)

Product Lifecycle Management, or PLM, is the ideal tool for centralising and managing all the information and data related to the definition of products and the monitoring of their manufacturing process. It enables the creation of a value creation workflow from design to market in all dimensions:

  • Innovation: managing all the technical characteristics of the product,
  • Development: preliminary studies, specifications, prototypes, tests,
  • Regulation, quality and reliability management,
  • Production, storage and distribution methods,
  • Product validation,
  • Design and generation of variants.

This product lifecycle management project guarantees your company a successful market launch thanks to PLM solutions. In addition, these PLM services provide the possibility to control other technical aspects of product management, such as supply chain management.

THE PIM (Product Information Manager)

Product Information Management (PDM, MDM Produit) is the single space for centralizing and managing product marketing information. It comes into play downstream, automating the collection of design information from PLM and management data from ERP, and simplifying the processing of marketing overlays.

Product Information Management organizes the work of marketing teams, the photo studio, logistics, translation and, more generally, all teams working on the product repository. The company pilots its business workflow, enabling each contributor to have a clear vision of the work to be carried out, maximum visibility of product-related information, and the ability to customize content for each channel, while ensuring data quality. A major solution, therefore, also enabling product lifecycle management, development and quality.

A complementary approach

PLM and Product Information Management both address different business challenges - production on the one hand, marketing on the other - and each provides cross-functional tools in its own field to facilitate exchanges between teams, guarantee better management of customer relations, and facilitate design, manufacturing and enhancement work. By combining them, these two solutions ensure continuity and perfect traceability throughout the product information supply chain, enabling the company to considerably reduce its Time-to-Market throughout all its life phases.

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Quable team

Decades of combined expertise in PIM, DAM, PXM, e-commerce, omnichannel and more...