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PIM and PLM, end to end control of your product lifecycle


29 September 2017

PIM and PLM, where’s the dividing line ? The PLM and PIM are actually two complementary solutions which allow brands and distributors to manage their entire product lifecycle, from creation to transmission across all channels : e-commerce, marketplaces, mobile, print, etc.

In a worldwide context of hyper consumption, manifold innovations are shaking things up. Companies are constantly looking to be creative and differentiate themselves by coming up with new products and services, all while staying aligned with their main objective of improving the customer journey and brand experience.

Companies can obviously count on their talent and ideas to be innovational and make product experience a success, but they also need to equip themselves with solutions adapted to internal business needs so they can structure and monitor the complete process from conception through to the commercialization of products.
There are two tools which can help companies centralize and manage the whole value chain seamlessly:

The PLM (Product LifeCycle Management)

The PLM is the ideal tool for centralizing information connected to product definition, and monitoring the production process. It enables a value creation workflow to be implemented from design through to market launch, and covers every aspect :

  • Innovation : managing all the technical characteristics of the product,
  • Development : preliminary studies, specifications, prototypes, tests,
  • Regulation, managing quality and reliability,
  • Production methods, storage and distribution,
  • Product Validation,
  • Conception and generation of new variants

The PIM (Product Information Manager)

The PIM or Product Information Manager (PDM, MDM Product) is the solution which enables you to centralize and manage product marketing information in a single place. Downstream, it enables the automatic collection of design information from the PLM and basic product data from the ERP, thus greatly simplifying the editing process for marketing teams.

In fact, the PIM actually organizes tasks for marketing teams’, the photo studio, logistics department, translation, and any other teams whose work is more broadly related to the product repository. The company gains complete control of its workflow for business processes, and each contributor can rest assured they are handling quality data. They also have a clear vision of the amount of work to be done, and can calmly and efficiently personalize content for separate channels.

A complementary approach

The PLM and the PIM each provide solutions for different core business issues, the production on one side, and marketing on the other. Both are transversal tools which improve the flow of exchanges between teams, facilitate design, production and enrichment processes.

When associated, these two solutions ensure continuity as well as perfect traceability of the entire product information provisioning chain. These two tools enable companies to considerably reduce their Time-to-Market in all phases of their lifecycles.


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