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Should you get a PIM before or after your e-commerce project?


12 May 2017

It has become common knowledge : the PIM (Product Information Manager) is the essential product repository management tool for brands that want to develop their e-commerce activity without running into trouble. It’s the case for more than 200 000 companies of differing sizes in 2017 in France.

For some companies jumping into multi-channel commerce, the PIM is still an unknown tool, and for others it’s not a priority investment because their resources are already strongly tied up by their e-commerce projects.

They try and convince themselves that they will get along fine where product information is concerned, drawing on their existing enrichment processes, which are often based on the use of Excel files, or homemade tools. They persuade themselves that their organization will be able to adapt to their evolving ecosystem without difficulty.

But in a world where ever increasing growth is a given, companies can’t help but want to commercialize ever more products and ever more product lines on more and more channels and international markets.

Will their organization always be able to adapt and meet the needs of acceleration?

The answer is obviously not.

Let’s take one of our clients as an example, a famous high-street fashion brand. The starting point: the brand had an ERP and wanted to launch e-commerce with Demandware (known today as Salesforce Commerce Cloud), then activate new channels linked to the company’s other applications straight after : Neteven (diffusion to la Redoute and Google shopping), Splio, SoCloz, or even Olapic. The workflow which was in place at the start of this ambitious project for content enrichment, photo shoots and translations, soon became inefficient. Their Time-to-Market was negatively impacted. What’s more, having to manage this product information in the back office of the e-commerce platform turned out to be quite constraining. The decision to put a PIM in place was a no-brainer, as it would relieve the whole marketing team and ensure better quality and better diffusion of their product offering.

Among other advantages, the PIM made exchanges between teams smoother, and improved collaboration between different contributors. The time reduction for the enrichment process and online publication was staggering: it went from 7 days to less than 24h.

You see where this is going: it is essential to have control of the product repository right from the word go. The PIM doesn’t just provide a unique space for managing product information, it lays down the foundations for the future acceleration of the company.

For Quable, the PIM should be a dynamic tool which adapts to all kinds of companies and their core business needs. No matter the size, from the SME to the multinational actor, Quable PIM is designed to serve business ambitions at all stages of growth.

Convinced ? Why wait? Request your demo !


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